We are so fortunate that we have access to a plethora of tools and platforms that allow us to share our message and connect with our audience. In this episode we cover the topic of multicasting or multistreaming. And please bear with me because things starts off with bit of a rant on my behalf!
My rant is actually about what I consider to be the use or over-use of live multicasting. If you wondering what I mean by multicasting, here's the deal.
Many of my friends who are live streamers, have decided that the best way to reach more people when they broadcast is to go live simultaneously on two or more platforms. For example, they will be live on Facebook at the same time they are also streaming on YouTube or Periscope.
Maybe they will even be pushing the live multicast out to all three platforms at the same time! After awhile it gets to be too much. Let me explain.
Can You Serve Your Audience With Multicasting
As an audience member, I can't help but feel that when someone is multicasting, they are fragmenting their audience. One of the biggest benefits of watching a live stream is the banter and interaction that goes on in the chat room. But if there are multiple chat rooms, that means there are several different conversations going on that I can't be part of and I don't like that feeling.
Anchor.fm Call-ins and Shout Outs
I got feedback from other podcasters over on Anchor (using their really cool Call-in feature). Here's who you'll hear from:
- Tachi from Media Scope
- Michael Stelzner from Social Media Examiner
- Brian Fanzo from iSocialFanz
- Steph Thorne from PinUpGirl Beauty
- Dan Davidson from Anchor Talk Podcast
- Gail Turner Brown from Monetize U Show
- Gary from Motor Spit
Tools for Multicasting (if you must)
In the end, I agree that there is a time and place for multicasting – especially when you are showing off how to use one live streaming platform while your on another live streaming platform. So when the time comes, here are some resources you can use.
My friend Ian Anderson Gray has a great article on his blog where he shares lots of tips for creating successful multi-stream broadcasts. Follow Ian to stay on top of all the latest news and multicasting apps!
Additional Multicasting Tools:
Here is an example of what I call “old-school” multicasting which is really helpful for doing tutorials. I'm using two devices (my iPhone and my iMac) and while I'm on YouTube Live I am doing a tutorial of Facebook Live using the SmileTime iOS App.
Learn to Live Stream with Ms. Ileane YouTube Playlist
Let's Hear Your Thoughts on Multicasting
I was pleasantly surprised to find out that so many of my friends have differing view points on this topic and I'd love to here what you have to say. Call-in to my station over on Anchor.fm or use my handy SpeakPipe page to leave me a voicemail.