Headline writing is an important skill to master for every online publisher today. In a previous episode of the podcast we talked about how it’s just as important to spend time promoting your existing archives of content as it is to keep churning out new content. In this episode, my goal is to take that concept of promoting your existing content a step further. by giving you concrete examples of ways you can use good headline writing skills to promote your existing content. Whether you have a blog post, a YouTube video, SlideShare presentation, or even a Periscope video you’ll hear how to tweak your headlines and make them so intriguing, that you’ll start seeing results right away.
I got a chance to interview Joey Kissimmee from Appendipity Themes just before he took a 3 month vacation to spend time with his family. Yes, you heard that right. He took a 3 month vacation! First a little background on Joey Kissimmee. 6 years ago Joey worked at Walmart. being with Walmart for nearly 10 years he decided to make a change. With a growing family of a wife, two daughters and his son on the way, he knew he wanted more out of life. Joey turned in the towel and quit his Walmart job in February 2010, after the birth of his son Max, to become an online entrepreneur. From there, he grew a loyal audience through content marketing on his blog, his podcast and his email list.
As productive bloggers, the time has come for us to evaluate our ever expanding list of blogging tools, and decide which ones we plan to keep and which ones we need to purge! It’s all part of a cleansing process that is an exercise we should all do at least one per year if not more. Let’s start by looking at these 5 categories of blogging tools. First of all, once you have determined your blogging goals, and you really get focused on them and have the proper mindset, it will be easy to decide which tools are best for you to invest in.
They say that you should spend 20% of your time creating your content and 80% of your time promoting it? Back in August of 2013, expert marketer and entrepreneur Derek Halpern wrote a blog post titled The 80/20 Rule for Building a Blog Audience. He said: Create content 20% of the time. Spend the other 80% of the time promoting what you created.
Derek Halpern has a large following and lots of people picked up on this idea and you will hear variations on this theme of the “80/20 rule” all the time.
Is the 80/20 Rule Valid for 2016?
WordCamp US took place on December 4 – 6, 2015 right here in my hometown Philadelphia, PA. It was the biggest WordCamp ever with over 1,800 attendees and this also marked the 10th anniversary of WordCamp. Matt Mullenweg is the co-founder of WordPress and each year he gives his “State of the Word” address to the community. This year he announced a new book about WordPress, a new version release and the desktop client Calypso.
One of the biggest challenges we face as video content creators on YouTuber is keeping up with the changes to the platform and knowing where to get the best information. On my YouTube channel I have several videos that focus on YouTube and some of the tips and tricks on how to increase your views and how to edit your videos. YouTube also has a lot of hidden features because they’re back-end is so complex people get lost when they sign up for YouTube account and unless they follow the right people they won’t even know that some of these features exist.
Listen to this episode to learn why I follow Lisa Irby, Roberto Blake and a podcast called Vidpow TubeTalk and why you should follow them too!
In this episode I wanted to share with you an example of how a popular SEO software company called Moz created a series of videos to engage their customers. The videos were uploaded to both YouTube and Wistia and the results were pretty amazing. It’s a perfect example of how a well thought out campaign can not only help re-engage an audience but how it can impact conversions. This is an example we can all follow and put into practice on our own YouTube channels. I think hearing a little more about this journey will help inspire you to take action on improving your channel. Be sure to listen to this episode of the podcast were I start off with a big shout out to Team Blab and the amazing platform that I use to record my podcast and many of my recent YouTube video.
If you are like me, when I first started out on YouTube, you’re most likely struggling to get more than a handful of views on your videos and you’re wondering if all the time and effort you invest in video marketing is going to waste.
Now honestly, there’s no way I can tell you everything you need to know about how to succeed on YouTube in this podcast because it’s a multifaceted network and your strategies depend a lot on you and your specific goals.
But what I can do is share some tips and tactics that can put you on the right path so that you can start getting the visibility you want for your YouTube channel. So today, I want to do Part One of a series I’m going to call: YouTube 101 – Your Path To A Better YouTube Channel. First we need to talk about your overall vision for your videos and that will help guide some of the decisions you make regarding the content want to offer to your audience.
Does the fear of starting a blog stop you dead in your tracks? I meet a lot of people who let the “tech” get in the way.
But here’s the thing; it’s REALLY not that hard to start a blog. The folks at WordPress make it so much easier than when I started back in 2009. Plus there are tons of tutorials out there that can help you along the way. Even if you don’t want to use WordPress; there’s sites like Tumblr, Medium, Weebly, SquareSpace – you can even start writing posts on LinkedIn.
Google made the announcement on their Android Blog in a post titled “Podcasters, welcome to Google Play Music”. This means that after years of patiently waiting for a native podcast app on Android, the wait is over, and at long last: Google embraces podcasting!
After hearing the news first from Daniel J. Lewis and then later from Rob Walch and Elsie Escobar on The Feed the official Libsyn podcast, I quickly rushed over to tell my friend on Blab. I also wanted to share my initial reaction and discuss the impact this will have on podcasting as a whole. I’m sure that over time I be able to share more “big picture” ideas and thoughts but a few things popped into my head right away so I wanted to Blab about them.