The story of podcasting starts with Adam Curry, Dave Winer, RSS feeds and iPods. Over the years it has come to mean so much to many who have grown their audiences, built their businesses and ultimately changed people's lives through the power of podcasting.
The Tale of How Podcasting Started
Visit the Historical Timeline and Milestones of Podcasting and you'll see that it all started back in 2004 with from MTV VJ, Adam Curry and software developer Dave Winer. Like many inventions, podcasting started out of the need for an easier way to do something that at the time was a technological challenge. This episode starts off with a clip from of Adam being interviewed by my friend Gary Leland. I encourage you to listen to the full interview to learn more about Adam, aka the Podfather, and how he continues to innovate in the podcasting realm with his latest venture Podcaster Pro.
As podcasts became easier to create the platform was adopted by more broadcasters. At the same time podcast consumption grew because of devices like iPods and smart phones. People began to understand the real opportunity and benefits of starting their own podcasts. Here are just a few benefits of podcasting that stand out for me:
Enhances your personal development
Improves your Public Speaking skills
Helps you grow a loyal audience
Has less competition than Blogging or YouTube
Increases Your Exposure to a New Audience
Taking the Leap From Podcaster to Book Author
Nicole Purvy (my daughter) briefly shares how she was able to use the content from her podcast as the basis for her new book. The Antihustle is a project she had a vision for years ago, but it finally came to fruition because of her podcast Better Than Success.
Of course this evolution didn't happen overnight.
In fact, you'll hear her joke about how after years of being nagged by her mom 🙂 she finally listened!
And it paid off.
These days Nicole is being asked to speak (or should I say she is being PAID to speak) she runs a local Real Estate mastermind group and she is able to educate her clients and colleagues on the benefits of podcasting. If you looking to invest in property in the Philadelphia area, be sure to check out the Better Than Success Real Estate League. They meet every Wednesday evening.
Nicole's podcasting network will be launching soon so stay tuned for more on that but in the meantime, start thinking about how you can turn your podcast into a book!
Has podcasting hit it's peak? No one knows for sure but what we do know is that there is a lot of potential for growth and mainstream adoption. It might mean that we need to expand the reach of our podcasts beyond the Apple ecosystem and into the Android smart phone market. My only request of you is to tell a friend about podcasting. Grab their phone (if you can) and search for a podcast they might like in the Apple podcasts app. If they have an Android phone, introduce them to Subscribe on Android. They might turn out to be your next co-host.