They say that you should spend 20% of your time creating your content and 80% of your time promoting it?
You might be asking yourself – who the heck is “they” and — how in the world do I go about spending 80% of my time promoting my content?
In this episode of Ms. Ileane Speaks Podcast, we are going to answer these burning questions and a whole lot more!
Back in August of 2013, expert marketer and entrepreneur Derek Halpern wrote a blog post titled The 80/20 Rule for Building a Blog Audience. He said: Create content 20% of the time. Spend the other 80% of the time promoting what you created.
Derek Halpern has a large following and lots of people picked up on this idea and you will hear variations on this theme of the “80/20 rule” all the time.
Is the 80/20 Rule Valid Today?
What do you think about this advice? Do you think it will hold true today?
So now that answers the first question, who the heck said that you should spend 80% of your time promoting content. Now that we got that out of the way, let's move on to the second question.
Once you have established a portfolio of valuable content for your target audience to consume, content promotion is key. I was joined in the discussion by four awesome panelists.
Content Promotion Strategies
Alice Fuller from Sheer Social Geek undercover in love with titanium Mac daddies with artificial intelligence. Social media trainer, consultant, & shero via Sheer Social.
Alice she talked about the importance of promoting content. She suggests that new bloggers build a library of content to promote. She recommends that her clients use social media to promote quality content. She tells them to go to Meet-ups and attend conferences and integrate offline networking into their promotion strategy. A word of caution from Alice is to avoid putting all of your eggs in the Facebook content basket!
Cheval John Amazon Best-Selling author and owner of Vallano Media, LLC. Cheval is a regular participant on Blab and we recently had the pleasure of doing an interview for his podcast that you should listen to.
Dante Godfrey is an internet marketer who also utilizes Facebook to generate traffic. Dante shares lots of techniques for running successful Facebook ad campaigns to drive traffic to his content.
Find your target market and promote it where your audience is. ~Dante Godfrey
He focuses around marketing products that solve a problem and creating content that is very, simple and easy for his audience to digest. One example of a headline he used was “Tired of Blogging Yet?”. This got the attention of people who are on Facebook that aren't seeing results of their blogging efforts. Dante's target audience is attracted to his headlines and he drives traffic to evergreen content that addresses a pain point of his audience.
TaShan Parks Twyman is a Business Consultant, Marketing Strategist, Speaker, Sales Trainer, Google Fanatic.
She is teaching entrepreneurs how to convert conversations into compensation. TaShan is also the creative director of a boutique media-marketing & events consulting firm, my team specializes in creating, cultivating and launching successful on & offline branding campaigns through leveraging the internet.
Closing Thoughts
I'm not a huge fan of the 80/20 Rule but it does have some merit. I do feel that bloggers need to slow down on the output of content and spend time making connections with people who can help amplify – or promote that content. Go to events and conferences and spend time reading and commenting on other blogs. I think Blab is the perfect vehicle for launching your blog promotion efforts. But you have to find the platform that is right for you – and like Dante said, find out where your potential audience spends their time.
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