In this episode I wanted to share with you an example of how a popular SEO software company called Moz created a series of videos to engage their customers. The videos were uploaded to both YouTube and Wistia and the results were pretty amazing. It’s a perfect example of how a well thought out campaign can not only help re-engage an audience but how it can impact conversions. This is an example we can all follow and put into practice on our own YouTube channels. I think hearing a little more about this journey will help inspire you to take action on improving your channel. Be sure to listen to this episode of the podcast were I start off with a big shout out to Team Blab and the amazing platform that I use to record my podcast and many of my recent YouTube video.