Headline writing is an important skill to master for every online publisher today. In a previous episode of the podcast we talked about how it's just as important to spend time promoting your existing archives of content as it is to keep churning out new content. In this episode, my goal is to take that concept of promoting your existing content a step further. by giving you concrete examples of ways you can use good headline writing skills to promote your existing content. Whether you have a blog post, a YouTube video, Canva Slide presentation, or even your Twitter Spaces video you'll hear how to tweak your headlines and make them so intriguing, that you'll start seeing results right away.
Headline Writing Tips
I want to send a shout out to fellow blogger and podcaster Tanya Smith because I got the idea for this from a recent episode of her podcast were she shared her tips and expertise on this topic. Tanya's episode is called Ten Resources That’ll Make You Better at Writing Headlines. I loved Tanya's tips so I decided to amplify her message and share my experience with writing headlines to sort of keep the momentum going with my friends over on Blab and my audience on the podcast as well.
UPDATE: Check out the Emotional Marketing Value Headline Analyzer from Advanced Marketing Institute (thanks to Guy R. Cook for the recommendation).
“Use AI to write proven, high converting copy for increased conversions and higher ROI. Instantly generate high-quality copy for ads, emails, websites, listings, blogs, and more..”
Perhaps a better title for this blog post is one that Jarvis generated for me:
5 Ways to Make Your Headline Irresistible
Of course I didn't know about Jarvis at the time I created this blog post, in fact it wasn't even invented back in January 2016. But I fell in love with Jarvis from the first time I laid eyes on it. Here are a few of the other suggestions Jarvis came up with.
btw – the original resource I listed here no longer exists so maybe one day I will update the audio for the podcast and replace it with Jarvis there too!
Jarvis (formerly known as conversion.ai) does a lot more than improve your headlines so stay tuned for an in depth review in the coming weeks.
#2. Jon Morrow's 52 Headline Hacks
I’ve had this one up my blogging sleeve for a very, very long time and it’s one you should all know about. It’s 52 Headline Hacks from none other than Jon Morrow. I downloaded this ebook, the first time back in 2010 and then again in 2012. Jon's ebook was one of the first of it's kind that I encountered on my blogging journey back when he used to be part of the CopyBlogger team but these days you can find Jon Morrow over at Boost Blog Traffic.
#3. 101 Headline Formulas from Peter Sandeen
This another well crafted ebook and Peter Sandeen has the perfect lead magnet to grow a targeted email list for his offerings. I first learned about Peter in a guest post he did for my esteemed colleague Ana Hoffman. This post was called How To Make Guest Blogging Your Most Effective Strategy (sorry, Ana's blog is offline now). In the episode I share a couple of examples that you need to listen to.
#4. Tweak Your Biz Title Generator
Here are a couple of the resources Tanya mentioned on her show that I tested out and even had some fun using. One that Tanya has on her List.ly comes to us from the folks over at Tweak Your Biz.
The Tweak Your Biz Title Generator is another online tool like the one from BloggingNerd, and what this tool does is allow you to enter the keyword you plan to use in your headline. Then, you select whether the word you entered is a noun or a verb, and presto! The Title Generator will populate tons of ideas for you in different formats based on the context you want to use those keywords in. You will get so many headline suggestions with this tool that I recommend you download them and comb through the results for even more content ideas.
A few of the alternate titles that I found for this episode of the podcast are:
- Best Headline Writing Tips You Will Read All Year.
- Are You Making These Common Headline Writing Mistakes?
- How Can You Protect Yourself from Poor Headline Writing.
#5. CoSchedule Headline Analyzer
This tool is very different from the others I mentioned and you might want to make this the last stop in your content writing process. CoSchedule Headline Analyzer. This tool truly takes headline writing to the next level by actually giving it a grade. It points out the strengths and weaknesses of your title and makes suggestions for improvement. You'll even see how your subject lines appears as a desktop Google search result.
My friend Sharon Hurley Hall did a guest post over on my blog about CoSchedule and a plugin they have for WordPress, so it turns out they do a lot more than just analyze headlines. You can head over to BasicBlogTips.com/CoSchedule for more from them.
iTunes Podcast Review
Thanks to Nicholas Scalice for the awesome iTunes review. You can listen an interview we did on his podcast Inbound Unboxed:Blogging Tools and Tactics for Inbound Marketers with Ileane Smith
Be sure to leave this podcast a review and let me know what you think and how you are making out with your new and improved headlines!
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