Marketing Plan for Podcasters

This Podcast Marketing Automation Plan Solves a Huge Pain Point for Podcasters

As a long-time podcaster I know that there are a lot of pain points we face especially when we launch our first podcast. What we really need is a good podcast marketing plan that includes a little automation to make our lives easier. Relief is here in the form of a wonderful digital media marketing tool called Zapier.

This is the description of Zapier, in their own words:

Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations – get started in minutes.

For podcasters, Zapier can help you put together a marketing plan for your show that will save time by automating your social posting tasks whenever you publish a new episode to your RSS feed.

On their free plan, Zapier let's you post to at least 3 profiles; like Twitter, Facebook or LinkedIn and you can even autopost your episode and show notes to your very own WordPress, Blogger or Squarespace blog.

If you are hosting your podcast on Libsyn, Spreaker or Podbean, you may already have some of these networks connected, but what happens if you have more than one Twitter account or more than one Facebook business page. Connect your Zapier account with Buffer (or MeetEdgar) and now your episode can be posted to your second Twitter account, or Facebook Page and more.

Autopost to Your Instagram Business Account

Oh and what about Instagram? With an Instagram business account, you can use the Buffer integration to autopost your new episodes directly to Instagram. This is all based on the power of your RSS feed and this incredible tool called Zapier. Save time, get your message out and you can get started on the free plan today.

Zapier Versus IFTTT

You might be using another automation tool that works in a similar way that Zapier works and it's called IFTTT. Here's what they say:

IFTTT (if this, then that) is the easy, free way to get your apps and devices working together. The internet doesn't always play nice, but we're here to help.

The difference between Zapier and IFTTT is that Zapier is more focused on solving your business needs and IFTTT has a focus on devices like your Nest thermostat, GE Refrigerators or helping you automagically order a pizza from Domino's.

Zapier's integrations are more geared towards business and the most popular apps are related to project management, email services (like the one I use to send my students from Teachable to my email marketing list provider AWeber), and ecommerce software solutions. I think the comparison of (and confusion over) these two tools has to do with the fact that they both can automate social media tasks, but when it comes to RSS feeds and solutions for podcasters, in my mind Zapier is the clear choice. But feel free to carry on with using IFTTT if you find that it suits your needs.

Zapier Automation Setup for Your Podcast

Watch this Zapier demo to see how it works and to get more ideas on putting a podcast marketing plan in place. The setup is pretty simple and the beauty of it is that you do it once and it's “set it and forget it” from that point on.

Zapier is Vital for Anchor Podcasters

Anchor.fm does a fantastic job of syndicating our shows to all the top podcasting directories at the moment podcasters who host with Anchor don't have an option for auto-posting to social media. That's where Zapier steps in to save the day.

Go to your Settings page on Anchor and grab your RSS feed and from Zapier, create a new Zap using RSS by Zapier.

RSS in Zapier from Anchor RSS Feed

Next, connect your Buffer account and choose the social network that you want to post to. In this example I'm using my Twitter account for Free Podcast Host to share every new episode of The Anchor Show podcast.

Create a new Zap with Buffer
Check out my podcast marketing automation plan in action!

Be sure to click play to listen to the podcast episode from Ms Ileane Presents The Anchor Show where you can discover more tools that help reduce the amount of time you spend on your podcast marketing plan so you can more time creating your content.


In this episode I share how I think Anchor is disrupting the podcasting space by introducing tools to make podcasting and producing a show much easier including:

Anchor Podcast Cover Art Creator

My hope is that more podcast hosting companies will start to innovate and bring more tools to podcasters that go beyond “advertising and sponsorship deals”. What's really needed to move the needle for podcasters are tools that help simplify the process of producing and promoting our podcasts.

Let's make creating a podcast less intimidating and more accessible. 

More Marketing Plans for Podcasters

If you have a question, or want to leave feedback that might be featured on the podcast, you have three options:

  1. Call-in to my station over on Anchor.fm or
  2. Use my handy SpeakPipe page to record your question in a voicemail.
  3. Send me an email here

Subscribe to the Ms. Ileane Speaks Podcast on Apple podcasts, Google Podcasts or Stitcher.

Use this link to Subscribe on Android.