In this episode I wanted to share with you an example of how a popular SEO software company called Moz created a series of videos to engage their customers. The videos were uploaded to both YouTube and Wistia and the results were pretty amazing. It’s a perfect example of how a well thought out campaign can not only help re-engage an audience but how it can impact conversions. This is an example we can all follow and put into practice on our own YouTube channels. I think hearing a little more about this journey will help inspire you to take action on improving your channel. Be sure to listen to this episode of the podcast were I start off with a big shout out to Team Blab and the amazing platform that I use to record my podcast and many of my recent YouTube video.
If you are like me, when I first started out on YouTube, you’re most likely struggling to get more than a handful of views on your videos and you’re wondering if all the time and effort you invest in video marketing is going to waste.
Now honestly, there’s no way I can tell you everything you need to know about how to succeed on YouTube in this podcast because it’s a multifaceted network and your strategies depend a lot on you and your specific goals.
But what I can do is share some tips and tactics that can put you on the right path so that you can start getting the visibility you want for your YouTube channel. So today, I want to do Part One of a series I’m going to call: YouTube 101 – Your Path To A Better YouTube Channel. First we need to talk about your overall vision for your videos and that will help guide some of the decisions you make regarding the content want to offer to your audience.
Does the fear of starting a blog stop you dead in your tracks? I meet a lot of people who let the “tech” get in the way.
But here’s the thing; it’s REALLY not that hard to start a blog. The folks at WordPress make it so much easier than when I started back in 2009. Plus there are tons of tutorials out there that can help you along the way. Even if you don’t want to use WordPress; there’s sites like Tumblr, Medium, Weebly, SquareSpace – you can even start writing posts on LinkedIn.
Google made the announcement on their Android Blog in a post titled “Podcasters, welcome to Google Play Music”. This means that after years of patiently waiting for a native podcast app on Android, the wait is over, and at long last: Google embraces podcasting!
After hearing the news first from Daniel J. Lewis and then later from Rob Walch and Elsie Escobar on The Feed the official Libsyn podcast, I quickly rushed over to tell my friend on Blab. I also wanted to share my initial reaction and discuss the impact this will have on podcasting as a whole. I’m sure that over time I be able to share more “big picture” ideas and thoughts but a few things popped into my head right away so I wanted to Blab about them.
I met Buffer’s co-founder Leo Widrich back in the day when the young start-up was just getting off the ground. He got in touch because he wanted to write a guest post for me and I was happy to oblige. I got excited when I heard about all the cool scheduling features Buffer offered for Twitter (at the time) and my readers loved the post too. I later put him in touch with Kristi Hines, whose blog was about 20 times more popular than mine (remember #FetchingFriday) and after Leo’s Buffer was featured there, it wasn’t long before Buffer was King of the Twitter Scheduling Hill!
After experimenting with a dozen or more social media scheduling tools (some free, some paid) I always seemed to come back home to Buffer. I remember when they purchased the DiggDigg social sharing plugin – I even did a video tutorial for DiggDigg back in 2012! In this post I’ll show you how to use Twitter analytics and Buffer you can find your most popular tweets so that you can add them back into your queue with the Buffer Power Scheduler.
YouTube Stats tracking tools are on the rise, it seems there is a new one everyday. The huge advantage of using a third party tool to optimize the performance of your YouTube videos is the competitor analysis and metrics. You can find out everything from what keywords are being used all the way to where they rank in YouTube search. In this Blab I introduce 6 third party apps you can connect to your YouTube channel to help improve the performance of your videos.