Introduction to Using Studio Beta for Your YouTube Analytics

To resist is futile.

I'm not sure who said it first but it might have been Darth Vader!

Yes, it's true.

This statement directly applies to using the new YouTube Studio Beta to track your video analytics. My advice is to start getting used to it now because there will come a day (very soon) when the old “classic” YouTube Analytics dashboard will go by the wayside.

Classic YouTube Analytics is an old, outdated relic that will soon be sent to the Google graveyard along with many of our other beloved tools. But let's not shed any tears for the old YTA because the beauty of the new Studio Beta is that, unlike some of the other retired tools, we as YouTube content creators get to have our say and share our feedback in what goes into this new analytics dashboard.

YouTube Studio Beta is Here, Like it or Not

I know that many of you aren't sure if you'll like the new YouTube Analytics dashboard (aka Studio Beta) so just for fun, here is a list of the pros and cons of giving it a try.

Pros:

  • You can get used to navigating the dashboard
  • You can give feedback to YouTube if something is missing
  • You'll get access to new tools that aren't available in YouTube Classic

Cons:

  • Studio Beta is new to you and you don't like change

Suck it up buttercup! Change is coming and I don't want your YouTube channel to suffer because you haven't given Studio Beta a try. Here's the deal, when things break in Classic, YouTube is not coming to your rescue. Here's the video replay of a live stream I did back when I was in the same boat as you, but I got together with my friends to get started on the Move to YouTube Studio Beta.

Get Help from Creator Insiders YouTube Channel

Tom Leung is a project management director and team leader at YouTube. He's also the primary host of the Creator Insider YouTube channel and you might be familiar with the movie quotes that he shares at the end of his videos. BTW – this is a brilliant strategy to keep people watching to the end of his videos and a really fun way to build a connection with the YouTube community.

The reason I mention Tom is because, as fate would have it, Tom saw my video and he was actually watching it with his kids, which is kinda cool. He reached out to me in the comment section and before we knew it Tom came on to my channel and together we did a YouTube live Q&A (using the Streamyard platform) to address questions and concerns my friends had about using Studio Beta.

Wow! I know right.

Here's the replay of the Studio Beta Q&A with Tom and me.

Stay Tuned for Ms. Ileane's Remix

Although I think it is super important to follow the progress of the Studio Beta journey with the Creator Insider Channel (be sure to check out the other videos on the channel that feature Barbara as well) I will do my best to put my spin on the updates too! You might think of them as remixes from a content creators point of view. After all, if you are reading this far along you probably like hearing my take on all the changes in the digital media landscape, not just YouTube.

So here is the latest remix from me called What's New in Studio Beta. Fair warning: I start off with a little bit of bad news, but trust me it gets much, much better toward the end.


The old saying goes;

You can't improve what you don't measure

I forget who said that one too but I think it was Peter Drucker!

As content creators we need to keep moving forward with the times and while we are doing so, constantly track our progress to see what works and what doesn't. I'm here for it! Are you?

Get in touch with me to share your thoughts. You can't comment on this blog but a fun place to hang out and leave comments in on my YouTube Community Tab!

Chat soon!